Godrej Cinthol, Mumbai

Project Details

Godrej Cinthol, Mumbai

Client
Godrej Cinthol
Services
Thematic Activation
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TURNING A BRAND EVENT INTO AN IMMERSIVE EXPERIENCE

For Godrej Cinthol Awesome Men, we transformed the Mahalaxmi Race Course into a branded event environment designed to create a strong and consistent experience from arrival to engagement. Through strategic venue branding and high-impact visual interventions, we extended the Cinthol identity across the entire event journey.

CREATING A STRONG ARRIVAL

Large-scale gate arches, a 20 ft × 12 ft backdrop and 20 vertical flag banners established a bold brand presence across key entry points and approach roads, creating visibility even before guests entered the venue.

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CARRYING THE BRAND THROUGH THE EXPERIENCE

Inside the venue, 65 boundary panels, 48 huddle bars, pole branding and four office-area standees extended the visual language across the event, creating a cohesive branded environment throughout the space

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A VENUE TRANSFORMED INTO A BRAND EXPERIENCE

The result was a cohesive event environment where Cinthol’s identity was integrated across every major touchpoint.
A space designed to build visibility, create energy and make the brand impossible to miss.

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